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TaylorSense: High-Tech Guitar Care Debuts at SXSW Interactive + Music

AUSTIN, TX, March 11, 2016 /PRNEWSWIRE/ -- At SXSW Interactive and Music, Taylor Guitars will debut its latest technology innovation: TaylorSense®, a revolutionary new guitar care technology that puts the health and vital signs of a Taylor guitar directly into the owner's hands. 

TaylorSense is a smart guitar battery box that replaces the 9-volt battery box in any acoustic-electric Taylor guitar, and houses sensors that monitor the condition of the guitar and communicate that data via low-energy Bluetooth® to a free Taylor Guitars iOS App. Shaped by the company's decades of guitar care experience, TaylorSense is calibrated to send timely alerts and notifications to address some of the most common concerns that guitar owners face: humidity and temperature extremes, potentially damaging impact, and pickup battery life. The guitar health data is reported in a series of easy-to-follow screens and when enabled, push notification alerts of extreme conditions appear on the iOS device's home screen. Each notification includes a link to a suite of "how-to-fix" tutorial videos to help the owner provide proper care for their guitar.   

“Over the company’s forty-year history, we’ve witnessed the distress that can be caused by extreme conditions or the damage caused by travel that many gigging musicians face,” says Tim O'Brien, Taylor's Vice President of Marketing. "As part of our continued commitment to helping owners care for their Taylor guitars, TaylorSense gives real-time insight to prevent and treat common guitar health issues, and provides expert solutions to help owners keep their guitars playing beautifully for generations to come."

In addition to providing alerts and guitar health data, the Taylor Guitars App also features a variety of free mobile playing tools, including a tuner, metronome, and Sonoma Wireworks' FourTrack: a songwriting and practice tool for players who want to capture their musical ideas and record songs on their iOS device. FourTrack works with the iPhone's built-in microphone, headset microphones, or dock-connecting audio interfaces.

TaylorSense made its debut in January at the NAMM Show in Anaheim, California, and was subsequently named one of the “Four Coolest Things at NAMM,” by USA Today. The TaylorSense smart battery box will be available for sale in Q2 2016 and available for trial for fans attending SXSW Interactive (Booth #708) and SXSW Music (Booth #710) in the Austin Convention Center.

Interested players can sign up to learn more about the product, its release date, the Taylor App, and other information about TaylorSense by visiting


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Director of Digital Marketing
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About Taylor Guitars
Founded in 1974, Taylor Guitars is one of the world's leading manufacturers of premium acoustic and electric guitars. Renowned for blending an innovative use of modern technology with a master craftsman's attention to detail, Taylor guitars are widely considered the best sounding and easiest to play in the world. Many of today's leading musicians make Taylor their guitar of choice, including Jason Mraz, Steven Curtis Chapman, Zac Brown and Taylor Swift, among many others. For additional information, please visit us at