Live Music. Intriguing Conversations. Unfiltered Fun. The brand makes its debut as official sponsors at the 2024 South by Southwest Festival
AUSTIN, Texas, Feb. 29, 2024 /PRNewswire/ -- ~Pourri, the company known for eliminating funky smells without the funky ingredients and makers of Poo~Pourri, the Original Before-You-Go® toilet spray, is teaming up with Rolling Stone, the authority in music and culture news, to make its debut as one of the official sponsors at SXSW® 2024. Through a series of events that will elevate conversations, champion change and sprinkle a bit of cheeky warmth throughout the festival, together they will spritz up the annual event with a whiff of the unexpected, proving that ~Pourri can bring more than just a breath of fresh air to any atmosphere.
Additionally, attendees will have the opportunity to be one of the first to experience ~Pourri's anticipated NFC-enabled "Tap" technology, ushering in a new era of consumer engagement for the company with endless customizable possibilities, including a gamified world with chances to win prizes, a bathroom finder to rate and review public bathrooms, and more.
"I am so excited to have the opportunity to bring our funky visions to life at SXSW this year. This collaboration is truly reflective of our commitment as a company to transform life's stinkiest moments into an experience of joy and freshness," said Suzy Batiz, CEO of ~Pourri. "~Pourri has planned an incredible mix of events that promise to entertain, ignite impactful conversations, and encourage you to take a load off. We want everyone to be a part of this exciting journey, tapping into the unexpected and celebrating the power of change."
Introducing Tap Technology
Beginning Friday, March 8 through Saturday, March 16, all SXSW® attendees can fully immerse themselves in ~Pourri's free interactive "Tap" experience. To participate in the gamified experience, receive daily drops and win prizes, guests may obtain the limited-edition NFC-enabled Poo~Pourri pocket sprayer, which acts as a virtual key, at any of the events and activations listed below, including SXSW Registrant Lounge.
The tap-enabled Poo~Pourri pocket sprayer will serve as an all access pass to both ~Pourri x Rolling Stone events via the platform, unlocking VIP bathrooms and unexpected surprises with just a tap.
Interactive Funk Activations
From Wednesday, March 13, 2024 through Saturday, March 16, 2024, ~Pourri wants guests to "Stay Funky. Get Fresh". Everyone in town is invited to enjoy live music, DJ's, a 30-foot Giant Poo and more at three different events:
While SXSW badges receive priority entrance, these above events are open to the public who have obtained a limited-edition NFC-enabled Poo~Pourri Pocket Sprayer. Entrance is on a first come first served basis. Capacity is 1750 for Funk Factory and 200 for Camp Funk. Please note some events may have an age restriction.
Panel And Podcast Discussions
For those interested in learning more about the creative mind of ~Pourri's very own founder and CEO, Suzy Batiz, attendees can attend various panel and podcast discussions throughout the week:
For more information about ~Pourri, visit www.pourri.com
ABOUT~POURRI, FROM THE MAKERS OF POO~POURRI
Founded by entrepreneur Suzy Batiz in 2007 under the name Poo~Pourri, ~Pourri is a company that transforms life's stinkiest moments and turns them into something magically fresh. From your home, body, and beyond, ~Pourri ensures all aspects of life smell amazing and clean — without the funky ingredients or stigmas. All ~Pourri products are formulated with essential oils, plant-based ingredients, and our Proprietary Funk Lock™ Technology, and made to be household, earth, pet, and family-friendly. ~Pourri offerings boast over 100,000 5-star reviews and are sold in over 50,000 retail locations globally including Walmart, Target, Amazon.com, Costco, CVS, Sam's Club, Ulta, Walgreens, and more. To learn more, visit www.pourri.com.
ABOUT ROLLING STONE
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivaled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides "all the news that fits." For more information, visit www.rollingstone.com
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