NEW YORK, Feb. 20, 2019 /PRNewswire/ -- Michelob ULTRA Pure Gold – the first major USDA certified organic beer– is bringing a moment of calm to SXSW this year by teaming up with The Big Quiet to host Pure Golden Hour, the first-ever sunset mass meditation. Inspired by the organic beer's mission to help people reconnect with nature and find balance, Pure Golden Hour offers an evening of mindfulness mixed with social experiences, including a curated headline performance by Miguel as well as performances by Bishop Briggs and Cautious Clay.
"Helping people find balance in the hustle of everyday life is a core tenant of our brand, and was the inspiration behind bringing Pure Golden Hour to life," said Azania Andrews, vice president, Michelob ULTRA. "We're excited to give festival goers and Austin locals a place to reconnect with themselves and their surroundings as they enjoy music and organic beer – and to continue bringing experiences like this to consumers throughout the year."
With just 85 calories, 2.5 carbs, Michelob ULTRA Pure Gold was created for drinkers who care about what they put in their bodies – by offering a beer that fits their organic-minded lifestyle without sacrificing a pure, refreshing taste. With a shared commitment for balance and healthy reflection, The Big Quiet was the perfect partner for Pure Gold to bring this mission to life at SXSW. In addition to headlining musical performances, guests can also enjoy sounds from DJ Captain Planet alongside organic bites and beer overlooking the Austin skyline.
"The Big Quiet is about blending together meditation and modern culture. We are fired-up to be a part of a legendary SXSW moment that embodies this ethos, and celebrates balance in an innovative way," said Jesse Israel, the Founder of The Big Quiet.
Pure Golden Hour will take place on Sunday, March 10 at Austin's Long Center for the Performing Arts, with doors opening at 5:00pm with meditation and music with headliner Miguel to follow.
Pure Golden Hour is open to SXSW badge holders and members of the public 21+. For more information and to RSVP, visit www.MichelobULTRA.com/SXSW.
About Michelob ULTRA Pure Gold
Introduced in 2018, Michelob ULTRA Pure Gold is the latest innovation of the fastest growing beer brand in the US. Michelob ULTRA has always believed drinking beer and living an active lifestyle shouldn't be mutually exclusive of one another. With the launch of Michelob ULTRA Pure Gold, the brand is taking this mindset one step further with organic grains sourced from the finest farms. With just 85 calories, 2.5 carbs and a superior golden taste, Michelob ULTRA Pure Gold is made with organic ingredients. Michelob UTLRA Pure Gold is the perfect beer to reach for and enjoy when the day is winding down and the sun is setting – the hour of the day that's pure gold. For more information, visit www.MichelobULTRA.com.
About The Big Quiet
The Big Quiet is a mass meditation movement designed for modern people. We host large scale moments of quiet and culture for thousands of people in iconic landmarks like Madison Square Garden, One World Observatory at the Top of the World Trade Center and Fenway Park. The Big Quiet celebrates the blend of well-being and modern living - allowing people to share meditation in a way that is social, accessible and relevant by combining a simple meditation technique with powerful musical performances from musicians like members of Arcade Fire, Sofi Tukker, Local Natives & Ella Vos. We are a fast-growing community of thousands of individuals that share a hunger for social experiences that challenge the norm and encourage deeper human connection. For more information, visit www.thebigquiet.com
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SOURCE Michelob ULTRA Pure Gold
