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CI&T Presents How Technology Innovation can be Delivered Through Lean Digital at SXSW
"Lean Digital Speedway" program to feature speakers including Coca-Cola, Forbes, Johnson & Johnson, Anheuser-Busch InBev, Prudential and more

NEW YORK, Feb. 15, 2018 /PRNewswire/ -- CI&T, the global digital technology solutions partner for the world's biggest companies, is heading back to Austin this year with its newly announced Lean Digital Speedway day of programming taking place at South by Southwest (SXSW) Interactive on Monday, March 12 at the Courtyard Marriott in downtown Austin. CI&T's Lean Digital Speedway combines the two best parts of SXSW—panels and fun—with a series of lively panel discussions focused on how companies are transforming themselves to compete in the fast-paced digital world and a speedway-themed interactive lounge experience with virtual reality racing games, signature cocktails and other features.

CI&T's Lean Digital Speedway at SXSW (PRNewsfoto/CI&T)

The curated multi-faceted agenda features the most creative minds in technology, innovation and fintech to discuss Lean Digital cultures, machine learning for exceptional customer experiences, new next-gen tech applications, innovating faster in today's digital economy and more. The six panel discussions throughout the day will include representatives from globally recognized brands, including Anheuser-Busch InBev, Coca-Cola, Johnson & Johnson, Forbes, Prudential, Thorn, KnowTheChain among others.

"For over 20 years, we've been using Lean and Agile methodologies to transform companies into digital enterprises. Because we're passionate about learning fast and teaching others, we're excited to provide a forum to share our experiences again at this year's SXSW Interactive. We will share some practical learnings on how to leverage next-generation technologies and implement processes that people can use immediately to start transforming their organizations and get their ideas to market faster," said Bruno Guicardi, President, CI&T.

To go along with its day of programming, CI&T's Lean Digital Speedway will feature a speedway-themed interactive lounge where SXSW attendees can go between sessions to refuel and recharge. In the lounge, attendees can experience the thrill of auto racing in a virtual reality racing game experience, challenge friends and colleagues in a digital slot car race and enjoy the high-octane coffee bar, signature cocktails, device charging stations and more.

CI&T's Lean Digital Speedway is taking place Monday, March 12 from 9:00am to 7:00pm CST at the Courtyard Marriott Austin Downtown. This is an official SXSW event open to all badge holders.

The full agenda for CI&T's Lean Digital Speedway includes:

  • A Better World: Next-Gen Tech for Social Good
    Next-gen tech like blockchain and machine learning have opened our eyes to the infinite potential of deeper human connections. Hear some of the brightest minds discuss how we can harness these applications to amplify a social cause or mission.
  • The Real Thing: Machine Learning and Coca-Cola
    Learn about in-market prototype research and actual customer engagements that have driven Coca-Cola's current thinking in machine learning.
  • Innovation Lessons from Fintech Frontlines
    Explore key insights from a recent Innovation Speed to Market study and enjoy a discussion about the realities, challenges and opportunities of moving from idea to market faster than competitors.
  • Getting to Yes: Innovation in Regulated Industries
    Learn how Pharma and Banking industries navigate the environment in which they operate and understand how regulations impact their business and how they still deliver continuous value to their customers.
  • A New Leadership Model for the Digital Age
    Corporate digital transformation requires a culture change that starts with a new leadership model. This session will explore key elements we can learn from the self-motivated, freethinking leaders who create transparency and build trust across teams without getting stuck in political inertia.
  • The Lean Digital Revolution Speed at Scale
    This session will discuss misconceptions about Lean Thinking and the prospect of changing entire markets.

Follow @CIandT on Twitter for updates and join the conversation using #LeanDigitalSpeedway.

About CI&T
CI&T, the digital technology solutions partner for the world's biggest companies, is a pioneer at Lean Digital Transformation and delivering speed-at-scale through the application of design thinking, Lean methodologies and advanced tech, including Machine Learning/AI, Advanced Analytics, Cloud and Mobility. For over 20 years, CI&T has been a trusted partner for the most complex global engagements inside companies that include Coca-Cola, Johnson & Johnson, AB-InBev, Itaú Bank and Motorola. With over 2,500 digital business strategists, designers and engineers in the USA, Brazil, UK, Australia, Japan and China, CI&T is big enough to scale to the needs of Fortune 100 clients yet agile enough to achieve the speed-to-market today's customers demand. For more information, visit CI&T recently acquired Comrade, operating now as a CI&T company and continuing to operate as a strategy and design agency serving global clients. Learn more at

Media Contact:
Zella Panossian
Illume PR