TOKYO, March 26, 2019 /PRNewswire/ -- Sony Corporation ("Sony") wrapped its third year at SXSW (South by Southwest), the world's largest creative business festival in Austin, Texas. Sony hosted a variety of discussion sessions led by special guests Garry Kasparov, Jürgen Schmidhuber and Kate Darling among others. Discussions centered on the theme of technology enhancing human creativity and expanding human senses through technology. Attendees also immersed themselves in interactive experiential exhibits at the WOW Studio throughout its four-day showcase from March 9 through March 12. More than 13,000 people visited WOW Studio in four days.
Below is a recap of the discussion sessions and key topics.
Can technology re-envision human creativity?
The discussion centered on how technological development will deepen understanding of human beings, and how it may expand our creativity. AI and technology can do more exhaustive research than humans, thus enhancing efficiency and freeing up time to encourage more creativity.
Is it silly to care about a robot?
A conversation on the intersection of humanity and robotics and why humans develop an emotional connection to robots. When conducting a focus study, Dr. Kate Darling found humans have an extremely strong connection to robot animals.
What is the future of musical creativity?
The speakers gave a presentation and demonstration on a new music project utilizing AI assist composition technique "Flow Machines (https://www.flow-machines.com/)" by Sony Music Entertainment (Japan) Inc. and Sony CSL.
Can AI re-envision human creativity?
The panel discussion focused on the expansion of human creativity through AI, a topic discussed all over the world. So many people are afraid that machines will become intelligent and take over our lives but the reality is, they have already taken over our lives, and the speakers discussed coexistence.
Can AI × Robotics × Cooking drive a new food culture and gastronomic creativity?
The discussion focused on how AI could contribute to gastronomy and attendees experienced a food pairing based on the aroma pairing science at the end of the session. Using AI, we can come up with interesting food combinations we wouldn't think of otherwise.
Is your body yours? Technology re-defines embodiment.
An in-depth look at how the human senses can be enhanced using technology. Technology such as by improving signals in your muscles, you're able to react more quickly, was introduced.
What experience can anyone enjoy?
Panelists discussed how technology can be inclusive for everyone. For example, the CAVE without a LIGHT Exhibit at the WOW Studio is all about heightening human's hearing and was created by a diverse set of experts. Based on this example, they talked about their own opinion of inclusive design.
A new hero. A new story. How will technology create magic through storytelling?
Panelists discussed the possibilities of technology expanding entertainment and creating magic through storytelling. A sneak peek of the movie "Kingdom" was also previewed for guests.
What are next frontiers for creative entertainment? In partnership with Sony Innovation Fund.
It was an inspiring event showcasing how Sony Innovation Fund (SIF) fosters creativity by pushing the boundaries of technology and entertainment. 3 of Sony Innovation Fund's portfolio companies shared their take on disruptive content creation and distribution.
In addition to the panels, WOW Studio attendees also immersed themselves in Sony's interactive exhibits, which included:
For more information, photos and to watch the discussion session live streams, please visit [https://bit.ly/2tKn9M0] and [https://www.youtube.com/channel/UCwXIrhhTw9aNNM9T-hJG8_w].
SXSW (South by Southwest) is an event featuring music, film and interactive media that has taken place in Austin, Texas, since 1987. The event attended by professions across the world has focused on helping creative people achieve their goals by providing networking opportunities through multiple sessions, exhibits and screenings. The diversity of topics discussed by people from many different backgrounds is known to allow for unexpected discoveries. SXSW 2019 was held from March 8 (Fri) to March 17 (Sun) and the Interactive Festival themed on new technologies and business ideas was held from March 8 (Fri) to March 12 (Tue).