News Releases

Chicago-Based PRE® Brands Unveils New Look, New Packaging At SXSW® Culinary Collaboration
Fastest Growing Brand in Beef to Sponsor SouthBites® Curated Dinner Event

CHICAGO, March 1, 2017 /PRNewswire/ -- After a highly successful 2016 where they grew over 400 percent*, PRE® Brands is bringing new energy to the Food 2.0 movement in 2017, starting with a comprehensive brand refresh, including a new website, new item launch, and re-designed packaging graphics for their lineup of premium grass fed beef products. The new look will be unveiled at the ultimate spring culinary event, the SXSW SouthBites® Dinner, which showcases tasty bites from the cutting-edge culinary scene. 

Since its inception in 2015, PRE has been a company driven by the mission of delivering what consumers want in food including great taste, transparency, health and safety at a fair price. Its commitment paid off in 2016, as PRE was the fastest growing consumer beef brand in the country among brands selling greater than $100,000 at retail. The new year also brought the company its first dedicated headquarters, located in heart of Chicago's vibrant River North neighborhood, perfect for the growing team of passionate individuals.  

PRE Brands' unique patent-pending packaging boasts a new design that emphasizes taste appeal and highlights the dual-sided clear vacuum sealed structure offering 100 percent transparency. The updated packaging design led the look and feel of PRE Brands' new website, set to go live this month. Along with the other enhancements, PRE plans to expand its portfolio in mid-spring to include hamburger patties.

"Our mission has always been to provide consumers the very best beef on their own terms," said Lenny Lebovich, Founder and CEO of PRE Brands. "By continuing to foster innovation through our packaging, website and product offerings, we hope to elevate the shopping experience for existing consumers and offer new consumers a — literal— clear path to better beef."

As a rising brand name in the foodie world themselves, the PRE sponsorship of SXSW SouthBites® Dinner will create greater awareness of the brand among an innovative crowd. The multi-course dinner will feature a culinary collaboration of world-renowned chefs Jose Andres, ThinkFoodGroup, Aaron Franklin, and Andrew Wiseheart, featuring PRE Brands' products.

"With so many new and exciting things happening with the brand this year, we wanted to highlight PRE at a place that, like us, celebrates creativity, innovation and diversity of thought. What better place to showcase than at SXSW®?" said Tracy Sinclair, CMO of PRE Brands. "It is truly an honor to collaborate and interact with some of the food community's most creative geniuses and we cannot wait to taste the chefs' creations."

The SXSW Food Track occurs in Austin, TX from March 11-13 during the South by Southwest® (SXSW®) Conference and Festivals (March 10-19, 2017) and the PRE curated event will take place on March 11, 6:30pm-9:30pm. Tickets can be purchased online at For more information about PRE, please visit

About PRE® Brands:
PRE® Brands is a Chicago-based consumer packaged goods start-up focused on providing the best tasting 100 percent grass fed beef the world has to offer. PRE believes in using a modern approach to traditional methods to deliver consumers the great taste they love, without any health and safety compromises. Through the revolutionary PRE Brands Taste Standard, the company has mastered the art of bringing shoppers the healthiest, most delicious beef in the world. To learn more, visit

About SXSW:
SXSW® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW® proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2017 will take place March 10-19, 2017.

** Based in part on data reported by Nielsen Perishables Group through its FreshFacts Service for the Fresh Bef Category for the 52 week period ending 12.31.16, for the TTL US market. Copyright © 2016 Nielsen Perishables Group".



For further information: Kendra Cole, 1-312-953-0768,